Goodrich Brand Identity
OUR BRAND'S ETHOS
Every living space is defined by its walls and floors – they encapsulate its essence. Goodrich Global offers a myriad of choices to imbue these structures with your unique essence. Every offering stems from meticulous research, superior quality checks, and an infusion of creativity to breathe life into your spaces. Within these confines, simply introduce Passion and Attitude to craft your distinct haven for work, relaxation, or recreation. In June 2012, the brand value of Goodrich Global was pegged by Brand Finance PLC at S$15.4M.
Brand Vision
To think of Goodrich Global is to envision Creativity, Quality, and Value. It represents our steadfast commitment to serve and resonate with you. Our aspirations are to evolve our brand into an emblematic blend of beauty and function – resonating globally while celebrating unique identities.
Brand Mission
We aspire to translate your aspirations and dreams into tangible realities, leveraging our diverse products, services, insights, and expertise.
Our Brand’s Core:
- We champion inventive and impactful solutions for both our customers and shareholders.
- Our curated product range is meticulously designed to resonate with every customer's distinct requirements.
- Our unwavering commitment to quality ensures that all products undergo stringent checks.
- We're dedicated to fostering a nurturing environment for passionate and talented employees.
Brand Personality:
- Genuine: Authenticity is our hallmark. We're personable, sincere, and unwaveringly professional, with a steadfast goal: customer satisfaction.
- Dynamic: With agility at our core, we're enterprising and confident, always on the lookout for fresh perspectives to stay ahead of contemporary trends.
- Fun: We're an embodiment of zeal, vivacity, and optimism, embracing life's adventures wholeheartedly.
- Stylish: Our penchant for aesthetics and creativity ensures we remain at the forefront of artistry, tastefulness, and originality.
Brand Values:
- Integrity: We cherish relationships built on trust, mutual respect, and principle.
- Professionalism: Our promise is our commitment.
- Teamwork: We cultivate collaborations – with employees and clients alike – to realize shared visions.
- Innovation-centric: A continuous quest for novel ideas propels our mission to offer superior products and services.